If there were ever a Kryptonite for authors, it would be this: trying to do everything yourself. Maybe you think that’s the best way to do it. Maybe you worry that you just don’t have the time to hire and train someone.
But when you insist on doing everything yourself, it takes longer to publish your book. The finished product isn’t as strong as it could be and you struggle to gather readers and find your tribe. It’s much smarter to consider outsourcing in these four key areas…
The Book Cover
This is your almost advertising tool and you want it to be a good one. When you research best-selling books in your niche, pay attention to their covers. Look for patterns you can spot—do all the covers use a certain font or the same basic colors? What elements are common? Which covers stand out?
You can find a book cover designer by asking for recommendations from other authors you know. You can also try looking on a website like Fiverr to find a good graphic artist.
Formatting your book correctly for the various publishing platforms is essential. Nothing is more disappointing for buyers than being unable to read your book because it won’t display correctly on their favorite device.
Everyone makes mistakes in their books. Maybe you attributed a quote to the wrong person, misspelled the name of your hometown, or had several embarrassing typos. A good editor can polish your words until they shine.
Sometimes, authors are tempted to skip hiring an editor but if there’s one person you really need on your team, it’s a strong editor. Your book can overcome many flaws but if the content contains too many errors, readers will give review it with a single-star and leave negative comments.
Publishing your eBook is only half the battle. Once it’s up on online, you need to begin marketing it regularly. This involves hosting contests, getting interviewed on podcasts, setting up social media advertisements, guest posting on other blogs, building a street team, crafting press releases, blogging on your own site consistently, attending live events, and more.
Fortunately, you don’t have to manage everything yourself. You can hire a virtual assistant to take some of these tasks off your plate. This frees you up to get back to working on your next book or selling your products.
Outsourcing can be a wonderful experience, if you hire the right professionals. They’ll help to ensure that the writing, publishing, and marketing of your book flows smoothly.