Publishing a book is a great way to build your platform and reach a wider audience. However, your book isn’t just a one-time project that you put on the shelf and forget about after it’s been published. It’s a valuable marketing tool that can help you grow your sales. Here are a few ways you can use your book to sell more products or services…
Add a Call to Action
Your book should end with a strong call-to-action. Invite your readers to take the next action step to get deeper into your funnel. Depending on the topic of your book, you might ask readers to join your membership group, start coaching with you, or snap up one of your consulting packages.
If you didn’t end your book with a CTA, don’t despair. Even if your book is already published, you can still edit it to add a strong closing. If readers enjoyed your book, they’ll be curious to check out your next offer!
Look for Podcasters
Once you have a CTA up, it’s time to get the word out about your book. You should find podcast hosts in your niche and reach out to them. Ask if they’re looking for guests and if they are, volunteer to chat with them. You never know where this connection might lead!
Use websites like Facebook Live or YouTube to show up for real discussions with your readers. Encourage them to share your live feed on their favourite social media network so even more people can discover you. Be sure to mention your book at the end of your broadcast!
Promoting your book and using it as a sales platform doesn’t have to be difficult. Focus on providing value to your readers and they’ll never resent you for sharing your content with them.